Douglas is a cosmetics and perfumery company that operates internationally. I have had the pleasure of working for Douglas Spain for two years, in an eCommerce agency. 

During the first 6 months we were in charge of the strategy and execution of the app launch. In this project, my manager (App manager) and me (Product Designer & IT Support) participated.

Since Douglas had its own Marketing, Design and IT departments and an app already created, our role was to transfer all our knowledge about the app channel to their team and thus offer consulting / best practices in terms of user behavior and data analysis.

Thanks to the low-code technology (hybrid through iFrame) used for this app, I have been able to make front-end (CSS and HTML) and content modifications without relying on other teams. In this way it has been relatively easy to manage the testing of each change.

After this first phase of launching and improving usability and user experience, we continued working on projects related to navigation flow and creating new functionalities within the app channel.

Finally, during the last year I had the opportunity to manage the whole app project. As the department grew, I was able to focus more on analytics and creating new strategies to improve business KPIs. Such as improving the user retention rate and increasing the opening of push notifications.

If you want to know more about the role I played in the first phase of this project, contact me.